International LogisticsCommercial ExcellenceCorporate Communications
Özgür Konakcı
I share more than 20 years of logistics experience, from air and ocean freight and branch management to commercial performance systems and corporate communications, with the industry and with those learning logistics.
Brand & Marketing ManagerKINAYAnkara · İstanbul
Areas of focus
Expertise-
Business Transformation
Identifying repetitive, fragmented workflows and turning them into simpler processes that users will actually adopt.
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Commercial Excellence
Making sales performance measurable and comparable through shared definitions, and turning data into management reporting.
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Brand & Corporate Communications
Managing corporate identity, communications and touchpoints to shared standards across a multi-company, international organisation.
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Logistics Education and Knowledge Sharing
Turning the fundamentals of trade and transport into clear, practical resources for students and newcomers to the industry.
Logistics Guide
Open the guideA guide I prepared for university students and newcomers to the industry, explaining the fundamentals of trade and transport with interactive charts and calculators. Each topic is also available as a PDF.
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01
Incoterms® 2020
The 11 delivery rules: where do risk and cost change hands?
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03
The bill of lading
Receipt, evidence of contract and document of title: types of bill of lading, originals, telex release and sea waybills.
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04
Shipping container types and dimensions
20', 40', High Cube, reefer, open top, flat rack: which cargo goes in which container?
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13
Freight quotations and surcharges
BAF, THC, PSS, LSS, ETS: how to read an ocean freight quotation line by line, and who pays what?
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17
HS codes and customs procedures in Türkiye
How to read a 12-digit Turkish tariff code (GTİP), and what are the eight customs procedures?
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18
Logistics glossary
From B/L to VGM, from demurrage to HS codes: the terms used every day in the industry, with their Turkish equivalents.
Three examples from my career
View allIn each example I state my role plainly: which initiatives I started, and which ones I led the implementation of.
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Initiated by me
Simplifying the sales-to-operations workflow
I identified repetitive, multi-screen data entry in opening shipment files and proposed a customised ERP approach; after a demo and management approval, I contributed to the process design.
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Implementation led by me
Making commercial performance comparable
I led the pilot, regional rollout, training and reporting of the KPG approach proposed by an external consultancy.
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Function I led the creation of
From operational data to management insight
With management approval, I established an Analytics & Reporting function and, together with an industrial engineer, turned logistics business logic into data design and reports.
Contact
For industry collaborations, academic work and seminars, you can reach me on LinkedIn or by email.
My LinkedIn profile (opens in a new tab)